Content warning: metaphorical depiction of bodily violence
Austerity is a horrible yet captivating story. As a narrative it’s cohesive, has strong emotional images and an active message – elements which clearly resonate with the public and lend legitimacy to government cuts.
The left’s response, for all its logical and ethical weight, remains fragmentary, dry and largely reactive. We are, in the words of Mark Fisher, merely firefighting the effects of government cuts, always left on the back foot. To create a stronger alternative, we need to build a vibrant, cohesive narrative to carry those logical and ethical arguments.
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